CALM BEFORE THE STORK
Simplifying baby preparation for expecting parents.
Project Overview
YEAR
2024
SERVICES
Brand Strategy, Brand Design, Web Design, Copywriting
INDUSTRY
Baby Preparation
CREDITS
Bernedette Teo Marketing
Project Goals
Calm Before the Stork aims to reduce overwhelm and increase calm and confidence while new parents prep for their baby’s arrival by offering baby-prep and product purchasing support as well as guidance around product usage and nursery set-up.
The owner wanted a brand and website that would speak to overwhelmed parents-to-be, offering a space that feels immediately supportive, trustworthy, and caring.
The Solution
As a startup brand, the strategic focus was to create a calming visual identity and seamless landing page that could evolve. The brand captures feelings of trust, balance, and approachability, creating a safe and inviting space for parents-to-be.
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