NOT JUST A PRETTY PAGE
Your website isn’t a moodboard. It’s the backbone of your brand’s digital presence.
Let’s make sure it’s built with purpose.
Functional design. Magnetic clarity.
A grounded, strategy-first web studio for purpose-led entrepreneurs ready to grow from the inside out.
We build sites that are message-aligned, magnetic, and mapped to move your business forward.
You’ve got the vision.
Let’s fix the framework.
You’ve got the vision. Let’s fix the framework.
Clarity Starts Here
RIGHT NOW, YOUR DIGITAL SPACE FEELS LIKE PIECES, NOT A COHESIVE PRESENCE.
You’re multi-passionate. Thoughtful. Vision-driven.
But your brand presence isn’t keeping up.
Your offers are strong—but your website feels scattered.
You’re duct-taping visuals and hoping they land.
What you really need?
A site that reflects your value. And grows with you.
3 WAYS TO BUILD YOUR DIGITAL FOUNDATION
Start where you are. Grow with intention. Each offer is designed to meet you in your current chapter—and support the next.
(Keep scrolling to see how I can help you).
Services
01 - Getting Started
THE BRAND SNAPSHOT
This is for founders craving clarity, but not another strategy call.
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A lightweight, async brand audit to help you see what’s working, what’s not, and where to focus next.
It’s strategic insight, without the Zoom fatigue.
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→ You’ll get a packed, personalized 20-minute walkthrough video breaking down:
Where your brand might be misaligned
How your visuals and messaging are (or aren’t) working together
Quick wins to strengthen consistency and cohesion
→ A write-up of the review (1-3 page PDF overview with notes + recs)
→ Optional redesign of one visual item (brand card, IG graphic, client PDF, etc.)
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You book your Brand Snapshot.
You complete a quick intake form with details about your business, brand, and goals.
You share 2–3 brand examples (e.g. website, IG, sales page, lead magnet, etc.)
Within 5 business days, you’ll receive:
A 20-minute custom screen recording
A 1-page summary of key notes + next steps
A mini redesign of one visual asset (optional add-on)
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→ $77 / limited spots monthly
→ $111 w/ asset redesign
→ After Snapshot, offer a credit toward your One-Page Site or Legacy Site if you book within 14 days.
→ 5 day project timeline from project booking date
02 - Gaining Momentum
THE ONE-PAGE SITE
Perfect for launches or a simple-but-stunning one-pager that pulls its weight.
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One-page Squarespace design with strategy, messaging structure, and brand styling built in. Perfect for focused launches or early-stage businesses.
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One-page custom Squarespace design
Guided content prompts
Light site styling (colours, fonts, visual tone)
Basic SEO setup (titles, page descriptions and accessibility)
Launch checklist
2x share graphics
Recorded walkthrough video tutorial
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Discovery form to gather your goals, brand vibe + content
Strategy alignment (async or optional live call)
Structure + layout planning
One-page custom design on Squarespace
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From $1,200
Timeframe is 2-3 weeks
03 - Established + Evolving
THE LEGACY SITE
Your site, reimagined with strategy, storytelling, and stunning design.
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A custom website experience built with clarity, storytelling, and conversion in mind. For brands ready to grow without looking back.
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Strategic brand discovery + goal mapping
Archetype integration + brand voice guidance
Full custom Squarespace design (multi-page)
Copywriting framework + content support
Development + mobile responsiveness
SEO setup (titles, descriptions, accessibility)
Branded launch kit + share graphics
Walkthrough video + post-launch tutorial
Brand Snapshot PDF (colors, fonts, tone overview)
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Brand discovery + strategic goals alignment
Archetype integration + voice tone refinement
Copywriting guidance (framework + feedback)
Site map + flow planning
Multi-page custom design on Squarespace
SEO setup + mobile optimization
Branded launch kit + tutorial
Final review + post-launch support
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From $3,200
Timeframe is 2-3 weeks
Website Add-Ons
ADD POLISH TO YOUR SITE WITH CUSTOM VISUALS AND COPY.
These add-ons add strategy and cohesion to your brand and digital space.
ADD POLISH TO YOUR SITE WITH CUSTOM VISUALS AND COPY.
These add-ons add strategy and cohesion to your brand and digital space.
Website Add-Ons
Add-On_01
The Visual Reference Kit
A light styling system to help your brand show up clearly and cohesively—no full rebrand required.
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Curated brand colors + font pairings
A simple wordmark + social icon (no logo suite, just the essentials)
Mini moodboard to reflect tone + texture
Plug-and-play visuals for your IG, site, and digital touchpoints
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early-stage brands
recent pivots
or anyone tired of flying visual freestyle.
Add-On_02
Magnetic Site Copy
Strategic messaging meets scroll-stopping copy. Full, done-for-you website copy rooted in clarity, voice, and conversion—plus a messaging mini-framework to keep you consistent as you grow.
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Custom website copy for up to 5 pages (Home, About, Services, etc.)
Messaging breakdown: key transformation, voice notes, and ideal client lens
Mini brand voice guide for future writing
ChatGPT prompts so you can reuse your messaging like a pro
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Founders pivoting their offers and needing messaging to match
Creatives who freeze every time they open a Google doc
Business owners with big ideas but jumbled bios, service blurbs, and site flow
Anyone tired of tweaking the same sentences and still not feeling “seen”
Brands that want voice, vision, and value to actually click on the page
Recent Projects
DESIGN THAT BRINGS CLARITY, CONNECTION, AND MOMENTUM TO EVOLVING BRANDS.
(Scroll to view all recent projects).
Brand Garden Collective
Website + brand for a creative agency.
Key & Lane
Website + brand for a design firm.
Rovin Media
Website + brand for a media delivery company.
Stillform
Website for tools that cultivate presence on-the-go.
Inner Current
Website for meditation + soundscape service.
the fun kind of feedback
—
the fun kind of feedback —
Testimonials
Kind Words.
REAL RESULTS.
★★★★★
Working with KayLea was such a great experience! She made the branding process something we truly enjoyed and allowed us to have fun exploring what we really want our brand to represent. She was professional, punctual and way over-delivered on the results! We love what she created for us and now feel like she’s an extension of our mission because she really brought our vision to life! Highly recommend KayLea for any needs in the branding/design world!
— Claire Rainer
★★★★★
I had opportunity to work with KayLea on my personal brand and she did a wonderful job. As a solopreneur, I’m too close to my brand and needed someone to help me extract the good stuff from my cluttered brain and transform it into a solidified, clear visual brand. That’s exactly what KayLea did! She puts a lot of thought behind her design process to deliver a meaningful brand that is not only appealing to the eyes, but also rooted in your core brand identity.
— Bernedette Teo
Meet the Founder
KAYLEA SCHNELL
STRATEGIC BY DESIGN. INTUITIVE BY NATURE. TRUSTED BY CLIENTS.
At Craftlea, I blend design psychology and brand strategy to build websites that not only look beautiful, but work with purpose.
I believe a great brand should reflect your mission, support your growth, and showcase your value, clearly and cohesively.
Every project is a collaborative process rooted in clarity, flow, and deep respect for your vision.
Brands Served
47 Sites
Fluent in Squarespace
88+
7 Years
5 Star
Rating on Google
Design Experience
Work With Me
READY TO BUILD A SITE THAT SUPPORTS YOUR NEXT EVOLUTION?
Other Resources
LOOKING FOR CREATIVE TOOLS OR THOUGHT STARTERS?
Beneath the Build
Prompts insights on brand clarity & business identity; a stack for conscious entrepreneurs.
Logo Shop
Curated, pre-designed logos for brands that need a polished logo symbol right away.
Craftlea Notes
Join the list for Craftlea news and fresh drops. Low frequency. High value.
A SITE THAT SPEAKS VOLUMES.
Let’s turn the scattered into strategic. Whether it’s your messaging, your visuals, or the overwhelm of doing it all, I’ll help you distill the chaos into a cohesive digital foundation that feels like you, works for you, and converts like it should.