Brand Design for an Interior Designer
Art of Space is an interior design firm that offers purposeful solutions for modern and industrial interiors.
Project Brief
The owner wanted to represent their minimal design style within the logo as well as their ability to provide out-of-the-box approaches for their clients. The final concept tapped into the owners fondness for economy and minimalism in design, by creating negative space within the 'A' of the wordmark, which also smartly doubles as an abstract logo mark own its own.
Project Scope
Logo Development
Colour and Typography
Brand Style Guide
Art of Space is an interior design firm that offers a purposeful solutions for modern and industrial interiors. The owner wanted to represent their minimal design style within the logo as well as their ability to provide out-of-the-box approaches for their clients.
Art of Space
Naming
Logo Design
Visual Identity
What We Crafted
Hillary of Art of Space
“It's like you picked things out of my brain and put it on paper!”
the vision
To create a visual identity and logo that represents modernity and emphasizes minimal and industrial design, the owner wanted to showcase the efficiency and intentionality of her workflow, offering both technical rendering services and interior design. The vision caters to clients seeking comprehensive design support, from ‘ground-up’ builds to ‘new home’ design. With this focus, function and form were the key concepts guiding our visual design decisions.
the vibe
minimal, modern, industrial
values to visuals
The logo prioritizes efficiency over captivation. Using a modern, customized typeface, the ‘A’ takes the lead, representing the overall concept. The logo is simple and timeless, directly reflecting the firm’s modern, minimal, and clever approach to design.
brand in action
The visual identity is designed to let the concepts, photography, and technical drawings take center stage, highlighting Art of Space's strength in efficient and client-centered processes. The identity uses ample negative space, allowing the information to be fully absorbed. The minimalist approach carries through in both print and digital applications.
