Calm Before the Stork
Simplifying baby preparation for expecting parents.
Project Scope
Copywriting, Strategy, Branding, and Web Design
CALM BEFORE THE STORK
Simplifying baby preparation for expecting parents.
Project Goals
Calm Before the Stork aims to reduce overwhelm and increase calm and confidence while new parents prep for their baby’s arrival by offering baby-prep and product purchasing support as well as guidance around product usage and nursery set-up.
The owner wanted a brand and website that would speak to overwhelmed parents-to-be, offering a space that feels immediately supportive, trustworthy, and caring.
The Solution
As a startup brand, the strategic focus was to create a calming visual identity and seamless landing page that could evolve. The brand captures feelings of trust, balance, and approachability, creating a safe and inviting space for parents-to-be.
Brand Impression
Feeling supported
Trust and integrity are at the helm of each decision and recommendation we make. Our research is beyond thorough - Mom approved.
it takes a village
A research backed resource that helps with heavy lifting of baby prep so the web of information is easy to digest and easy to implement.
Make room for joy
Calm Before the Stork believes in creating space for excitement and happiness during big, and often stressful, life changes.
“You both have been so wonderful to work with and I can't wait to see the final product! Thanks for all of your hard work and guidance thus far.”
Ariel, Owner
Project Overview
2024
Year
View Live Site
Platform
Branding, Web Design
Services
Baby Preparation
Industry
Bernedette Teo Marketing
Credits
Credits
Copywriting
Bernedette Teo
Web Design
Kay Lea Schnell
Industry
Baby-Prep Consultant
Client
Calm Before The Stork
Visual Identity
Kay Lea Schnell
Brand Strategy
Bernedette Teo
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