Mystic Maven is concept piece for a naturopathic doctor with a specialization in herbalism. For this concept, we designed visual identity that embodies nurturing wellbeing through the synergistic power of herbal medicine.
Mystic Maven
Visual Identity
Logo Design
What We Crafted
the vision
The vision for Mystic Maven was to build a brand that embodies wisdom of herbal medicine, and encourages individuals to discover holistic approaches healing. With a caring, personal approach, the brand reflects the essence of a small clinic led by a single doctor. The brand speaks to those seeking practical education or 1:1 support in holistic healing.
the motto
whole healing, naturally
values to visuals
Hues and shapes breathe life into this brand. We chose rooted greens and blues for the primary color palette to convey wellness, maturity, and trust. To avoid a sterile or clinical feel, we opted for rich, wholesome tones that evoke calm and wisdom. The brand’s shapes and patterns draw inspiration from the logo mark, blending precise geometry with organic lines, symbolizing the perfect imperfection of nature.
brand in action
Mystic Maven’s passion for education inspired us to create a typographic and grid system that allows the owner to share valuable insights, guiding readers to engage on social channels and explore further on the website.
